Public sector
AliMed streamlines with Microsoft Dynamics technology
6 March 2008
AliMed, a producer and catalogue-based distributor of medical products, has chosen Microsoft Dynamics AX and Microsoft Dynamics CRM as the foundation for managing its business and expanding its interaction with customers. The technology is expected to enable AliMed to reduce costs for the company and its clientele, to make purchasing easier and more complete for its customers by enlarging its e-commerce channel, and to improve both speed and accuracy by integrating all its customer information into a single database.
The Dedham company will integrate the two Microsoft Dynamics solutions with new electronic commerce platform solutions. Microsoft Dynamics AX is a business management solution that provides midsize and larger organisations with a high degree of scalability and customisability with industry-specific functionality. Microsoft Dynamics CRM is a fully integrated customer relationship management system enabling businesses to create and maintain a clear view of customers from first contact through purchase and post-sales.
“We selected Microsoft Dynamics AX and Microsoft Dynamics CRM because of our desire to have state-of-the-art systems that work together and applications that are friendly and flexible,” said Jonathan Bretz, senior vice president for marketing and sales at AliMed.
The combination of Microsoft Dynamics AX and Microsoft Dynamics CRM is expected to provide AliMed with improved tools to plan and execute its marketing activities, making its catalogue and campaigns more effective. It also will improve order accuracy and efficiency and provide better capabilities for promising delivery dates for orders.
After implementing the Microsoft Dynamics CRM functionality, AliMed plans, with help from its Microsoft Gold Certified Partner Crowe Chizek and Company, to integrate the Microsoft Dynamics technology with an e-commerce solution, to provide AliMed customers with an online catalogue and direct ordering via the Web.
“Microsoft Dynamics AX and Microsoft Dynamics CRM will allow AliMed to become a Web-centered enterprise, reducing costs and increasing revenues, all while better serving our customers, vendors and employees,” Bretz said.
“AliMed has taken a leading position in gaining substantial business value from integrating Microsoft Dynamics solutions with a range of other Microsoft products and specialised software created by Microsoft-certified providers,” said Michael Park, corporate vice president for the US Dynamics business at Microsoft. “Microsoft Dynamics AX and Microsoft Dynamics CRM allow businesses of all sizes to be confident that their technology footing will help them take new steps toward improved productivity and customer service.”