7 August 2008

Anystream has been selected by NBC Universal as a media production and publishing partner for the network's coverage of the Beijing Olympics. The company’s technology will help orchestrate a series of sophisticated on-demand workflows for more than 10,000 discrete titles for Web, video on demand (VOD), mobile and electronic sell-through destinations during the Olympics.

“Creating a beyond-the-television experience for the Beijing Olympic Games requires partners capable of handling the unprecedented scale that is Beijing 2008,” said Darren Feher, chief technology officer of NBC Universal. “Anystream's digital media production and publishing platform will automatically repurpose our broadcast content for distribution to over 30 unique on-demand new media outlets for viewing on multiple consumer devices.”

Anystream will help deliver sporting events, highlights and athlete profiles in not only standard definition but high-definition for viewing on broadband and cable VOD platforms. Anystream has implemented Microsoft’s Silverlight VC-1 exclusively for NBCOlympics.com, which provides additional new capabilities such as cross-platform viewing and picture-in-picture on the web.

“NBC Universal’s ambitious vision for coverage of the 2008 Olympic Games will prove to be a watershed moment that shapes expectations for on-demand coverage going forward. We're matching this vision with the technology solution that makes the shift in how we watch video possible,” said Fred Singer, CEO of Anystream. “There is a lot of hype and broken promises in our industry today. Helping with the Beijing Olympics is the culmination of Anystream's eight years of consistently delivering for 700 media companies. We are thrilled that NBC Universal put their trust in us.”

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