18 June 2009

Digital marketing research company comScore has released a follow up study on the performance of Bing, Microsoft’s new search engine, during the second week of its public launch. The results show that Microsoft has continued to increase its position in the US search market following the initial week of Bing’s debut.

Microsoft Sites saw its average daily searcher penetration and share of search result pages in the US continue to climb. Its average daily penetration among searchers reached 16.7 per cent during the work week of 8-12 June – up three percentage points from the week of 25-29 May, prior to Bing’s introduction.

Microsoft’s share of search result pages in the US – a proxy for overall search intensity – increased to 12.1 per cent during the period of 8-12 June, also climbing three percentage points from the pre-introduction week of 25-29 May.

“It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week,” said Mike Hurt, comScore senior vice president. “These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.”

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