19 August 2009

Boomerang, a two-way communication management solution for automated database workflow has joined the Microsoft Empower Program for independent software vendors (ISVs).

As a Microsoft ISV partner, operator Boomcomms will deliver Boomerang on the Microsoft Dynamics CRM platform to provide end-users with an inexpensive means of database communication management.

For Dynamics CRM, the real value of Boomerang is not just in the outbound text message, but in its ability to manage two-way SMS

Philip Rawlinson, Microsoft UK Boomerang offers a range of communications services and Web-based products, which can be used to automate database workflow via SMS communications. The technology is centred on a two-way message management function that ensures SMS and email responses are linked back to the unique database record, triggering the next database action based on the recipient’s reply.

“For Dynamics CRM, the real value of Boomerang is not just in the outbound text message, but in its ability to manage two-way SMS, and the ability for the reply text to trigger the next step in one of our work flow processes,” commented Philip Rawlinson, UK Dynamics CRM partner technology specialist at Microsoft UK. “The following example demonstrates its unique capability: an end-user sends out a text message reminder for an appointment or event to a number of their customers. If any of those customers reply to the SMS saying ‘NO’ they can’t come – Boomerang sends that message back into Dynamics CRM, which can then offer them a new appointment date. It is this ability to control and manage two-way communication via SMS that makes Boomerang such a valuable solution for Dynamics CRM.”

“It is fantastic that Boomerang will be available on the Microsoft Dynamics CRM platform,” said Peter Tanner, managing director of Boomcomms. “I’m sure that a huge range of organisations will benefit from Boomerang’s unique database communication management via its two-way SMS capabilities, which will provide an effective and compliant communication tool at a low-cost – something that is crucial to many businesses in today’s economy.”

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