23 September 2008

Microsoft is to provide a mobile WAP site advertising display for CNBC.com. This alliance represents Microsoft’s first mobile ad syndication deal in the US and is an extension of the companies’ online advertising collaboration announced last December.

“This expanded alliance with CNBC is a great example of how Microsoft delivers further opportunities for advertisers to connect and engage consumers across multiple platforms and devices,” said Brian Arbogast, corporate vice president of mobile services at Microsoft. “CNBC brings premium financial ad inventory that enhances our existing offering, allowing us to attract and grow mobile advertising opportunities for advertisers.”

“With real-time quotes and breaking news alerts, CNBC has one of the fastest-growing business and financial mobile WAP sites with over 10 million page views in the last 30 days,” said Elisabeth Sami, senior vice president for business development of CNBC. “We are excited to extend our advertising alliance to include mobile and offer our advertisers further flexibility and a new level of customisation.”

The expansion of the Microsoft and CNBC.com alliance will provide advertisers with further opportunities to reach a wider audience, as well as engaging in more relevant ways across multiple platforms, devices and geographies. The Ford Motor company is one of the first to launch a CNBC mobile advertising campaign in which Microsoft will serve mobile display ads.

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