20 November 2008

US company Access International Advisors (AIA), which specialises in managing hedged and structured investment portfolios, has selected StayinFront’s latest customer relationship management (CRM) solution.

StayinFront CRM offers AIA a configurable, layered architecture, coupled with the latest Microsoft .NET Framework, which allows a business model to be created once and deployed across multiple platforms in the enterprise. The solution combines CRM and analytics into one system that makes critical business intelligence data readily accessible without the high cost of configuration usually associated with business intelligence projects.

“The StayinFront solution provides us with a ‘one’ customer view allowing our internal and external users across Europe and the US to effectively manage customers,” said Tancrede Queval, chief administrative officer at AIA. “The StayinFront CRM interface with integrated analytics has allowed enhanced user adoption and access to critical customer information.”

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