Retail and Hospitality

Cactus release attracts big brands

24 September 2009

Cactus Commerce has launched a B2C, cross channel e-commerce solution called CommerceLive, with Nova Scotia Liquor Corporation among the first companies to adopt it.

The product is designed to bridge the gap between SaaS and custom e-commerce platforms. “We’ve deployed e-commerce solutions for over 12 years,” said Cactus Commerce CEO Tony Marinelli. “And one thing that we’ve learned time and time again is that our customers want to create unique e-commerce experiences. Simply put, e-commerce is not a one-size-fits-all solution.”

Built on Microsoft technologies, including Commerce Server 2009 and Office SharePoint Server 2007, CommerceLive offers all the core e-commerce functionality as well as client-specific extensions and configurable components. The solution also provides social commerce support, which can increase customer loyalty and promote online communities.

“We chose Cactus and its CommerceLive solution to help us reach out and create more meaningful connections with our online customers,” said Rick Perkins, VP of communications at Nova Scotia Liquor Corporation. “With this choice we are going to be able to create an online community that engages customers in their passion for our products. As we prepare to launch our new site, our merchandisers have been overwhelmed by the capability to quickly and easily update site content. This was a key element in our vendor selection.”

We chose Cactus and its CommerceLive solution to help us reach out and create more meaningful connections with our online customers

Rick Perkins, Nova Scotia Liquor Corporation “While the Internet continues to offer tremendous growth opportunities for retailers to better connect consumers with their brand, their products and other shoppers, many have struggled with delivering a consistent and engaging experience across all sales channels,” said David Gruehn, Microsoft’s US retail industry solutions director. “The new CommerceLive solution helps retailers better manage and integrate their online platforms to their enterprise technology strategies so they can deliver a valuable, seamless experience. Because CommerceLive doesn’t lock companies into a feature set or deployment model, the solution enables retailers to more easily evolve and expand their websites to address market changes and customer demands.”

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