2 December 2008

The JDA solutions have provided Coca-Cola Enterprises with a robust platform for planogram creation

Coca-Cola Enterprises has deployed several applications in JDA's Space and Category Management solution suite, including JDA Space Planning, Space Automation, CategoryAdvisor and Intactix Knowledge Base, in an aim to streamline productivity and drive positive business results.

The JDA applications, written in Microsoft Visual C++, have provided Coca-Cola Enterprises, the world's largest non-alcoholic bottler, with a robust platform for planogram creation and analysis with integration to retailer point-of-sale data. The Space Automation and Space Planning applications enable the execution of top-level category plans to optimise store-specific assortment management, and Intactix Knowledge Base allows better management of planograms, product allocation, and store and merchandise data.

“We were looking for a solution that would allow us to deliver merchandising solutions that reflect the differences across stores to effectively bring the right products to consumers at the right locations,” said Luisa Eichman, director of space planning services at Coca-Cola Enterprises. “We also needed to create a business process to ensure quality checks on store-level planograms, while at the same time increasing the productivity, efficiency and effectiveness of the process.”

Since deploying the JDA Space and Category Management solutions and implementing new and streamlined processes in more than 4,000 grocery stores, Coca-Cola Enterprises reports that it has achieved a two per cent increase in both unit and dollar sales, and has significantly improved the quality, accuracy and consistency of the planograms it delivers to retail customers. The process of creating a planogram has also improved –users can now create one in just five to 20 minutes as opposed to a number of days.

“Implementing JDA Software solutions has provided Coca-Cola Enterprises with one synchronised view of demand,” Eichman said. “Given the expanded variety in beverage consumption and shopper demographics, determining the right beverages to carry for consumers needs to be done at the store level to improve sales and shopper satisfaction.”

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