28 October 2008

The new site has already generated an increase DVD sales

Special interest DVD distributor, Simply Home Entertainment, has launched a new Webstore to drive online sales growth and penetration into new markets. The site was built by Exact Abacus and uses 3EX.NET eCommerce technology.

Designed for ease of use, content optimisation and fully integrated into the back office fulfilment system, the new .NET-based Webstore is expected to reduce the cost of administration, as well as drive increased traffic and order conversion rates.

In the first month of trading, the site has already generated a 20 per cent increase in sales

Owain Jones, Simply Home Entertainment IT manager “We wanted a new website that was built on Microsoft technologies and enabled us to rapidly flex both content and functionality,” said Owain Jones, Simply Home Entertainment IT manager. “In the first month of trading, the site has already generated a 20 per cent increase in sales and we are now looking to tap into the potential of social networks and richer content such as DVD clips and downloads”.

The new site is available at www.simplyhe.co.uk

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