Dynamics CRM goes online

25 April 2008

Microsoft has broadened its software-plus-services strategy with the launch of Dynamics CRM Online.

Hosted and managed by Microsoft, Dynamics CRM Online is an on-demand hosted customer relationship management (CRM) service is set to revolutionise customer relations. It delivers a full suite of marketing, sales and service capabilities through a Web browser or directly into Microsoft Office and Outlook. The service provides ‘instant-on’ access to businesses that want a full-featured CRM solution with no IT infrastructure investment or set-up required.

“At Microsoft, we’re revolutionising how companies deploy marketing, sales and service solutions to users within their organisation,” said Brad Wilson, general manager of Microsoft Dynamics CRM at Microsoft. “Dynamics CRM delivers the power of choice to customers, with a familiar and productive user experience and a multi-tenant platform that enables fast on-premise implementations or ‘instant-on’ deployments over the Internet.”

Dynamics CRM Online is initially packaged in Professional, and Professional Plus service offerings. Over the past six months, more than 500 customers and 200 partners have used it via the Microsoft Early Access Program.

“In today’s fast-changing business environment, we needed a system that our people could easily pick up and start effectively managing our customer relationships with,” said Lori McIntosh, founder and managing partner of Lure Executive Services.

Dynamics CRM Online is currently available in English in the United States and Canada, with hosted versions offered in many countries around the world.