25 June 2009

Market America, an Internet marketing and product brokerage company that specialises in one-to-one marketing, has successfully implemented Microsoft’s FAST ESP to allow consumers to search of over 35 million stock keeping units (SKUs) on its Web site.

“Microsoft stepped up to the plate and provided a solution that not only worked, but offered so much more in search functionality than we have seen in the past,” said James Ridinger, president and CEO of Market America. “FAST ESP allows customers on marketamerica.com to search millions upon millions of SKUs and get results in sub-second response times. Microsoft realises that people don’t want to search for products, they want to find them. This is directly in line with our philosophy of matching products with people.”

Using FAST ESP, consumers can compare products they search for based on price, colour and size. “With today’s consumer being more price conscious than ever, it was critical for us to find a search partner who could provide our customers with the ability to search tens of millions of SKUs, including over 2,000 Market America branded products and those from over 2,500 partner stores to find the best deal and to do it quickly,” said Ridinger. “The implementation of Microsoft search technology allows us to reach our goal of being the ultimate online shopping destination by providing an endless shopping experience where the customer can fulfil all their online needs at one URL.”

With the implementation of FAST and a number of new market-driven products and partner stores being added to marketamerica.com daily, Market America plans to increase the number of searchable SKUs to 50 million within the next few months.

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