5 June 2009

Luxury online jewellery boutique AstleyClarke.com has appointed Snow Valley to design and develop its new Web site.

The new online store will be delivered using Snow Valley’s MUSE e-commerce platform, which is based on Microsoft technology including Commerce Server, BizTalk Server and SQL Server. Astley Clarke will be taking full advantage of the powerful catalogue and promotion engines within Microsoft Commerce Server, while scalable integration with its fulfilment system will be completed using BizTalk Server.

We followed an extensive selection procedure and Snow Valley was chosen due to its wealth of experience in this sector, and the strength of its technical and creative teams

Vicky Lovell, AstleyClarke.com A number of features will be introduced to the Web site, including wish list functionality and an improved ‘Tell a friend’ function. Guided navigation, allowing customers to view products grouped by type or colour, will be provided using MUSE’s faceted search solution.

The new e-commerce platform will also offer greater support for marketing and promotions, for example allowing customers to be e-mailed a special offer for their birthday.

Snow Valley’s Design & User Experience team will provide the creative input for the new online store. The Web site will also be fully integrated with the fulfilment system provided by MNP.

“We are very excited to be working with Snow Valley on our new e-commerce platform,” said Vicky Lovell, operations director at AstleyClarke.com. “We followed an extensive selection procedure, and Snow Valley was chosen due to its wealth of experience in this sector, and the strength of its technical and creative teams.”

“Astley Clarke is known for its fine designer jewellery and for the attention to detail that it pays to its customers and their service,” said Sam Andrews, creative director at Snow Valley. “We’ll be helping the company to extend that right the way across its online store. When you order a piece of jewellery from AstleyClarke.com you can choose for it to arrive in a beautiful box, wrapped in hand-pressed Japanese paper and Italian ribbon. The design and the user experience must convey that magnificent level of service from the moment the customer goes onto the Web site. We’re really delighted to be working with such a successful and ambitious online retailer.”

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