Retail and Hospitality
John Lewis trials electronic shelf labels
6 February 2013
John Lewis implements epaper on electrical products in the Exeter store to display product, pricing, promotional information, QR codes and reviews. Credit: Pierhouse.
John Lewis has gone live with a trial of Pierhouse and ZBD’s solutions within the electrical department of its new flexible format Exeter store.
“Our Exeter shop is our most omni-channel to date, and this technology is a key part of creating a really integrated experience for customers
Karen Dracou, John Lewis Several hundred of ZBD’s fully graphic epaper displays have replaced traditional print ticketing at the UK department store retailers.
These provide customers with product information, pricing, promotions, reviews as well as QR codes in a digital format, all driven by NetTickIT.
The project has been undertaken to automate the communication of offers and product information in-store.
Karen Dracou, head of omni-channel, John Lewis, said: “Our Exeter shop is our most omni-channel to date, and this technology is a key part of creating a really integrated experience for customers. The tickets allow us to trial how we can break down some of the barriers traditionally associated with shopping through different channels, they have an option to include QR codes which allow customers to access information online, compare products and check stock.”
Ian Hook, managing director of Pierhouse, said: “John Lewis came to Pierhouse as they wanted to push the boundaries on their in-store experience. Helping the retailer to advance this technology and display unified customer communications, using NetTickIT as their platform, is an exciting development.”
David Morgan, ZBD global sales director, said: “Our epaper system helps John Lewis to automate frequently changing price and product information in-store, enabling partners to deliver the high quality customer service on which John Lewis’ reputation has been built."
Pierhouse is a Microsoft Gold Certified Partner providing software and services.
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