Retail and Hospitality
Luxury retailer covers all the channels with K3
15 February 2008
Multi-channel home accessories retailer, The White Company, has commissioned K3 to implement a Microsoft Dynamics retail solution across its organisation. The proposed integrated multi-channel solution is designed to meet The White Company’s growing needs for accurate, timely information from users at head office, mail order, website and retail stores by using the same technology across the whole business.
“The White Company has been growing successfully over the years,” Ian Rogers, operations director at The White Company said. “To ensure that this growth continues, one of the key enablers is a more sophisticated and integrated IT system. We wanted a solution that would provide the tools and automation needed to enable our employees to be more productive, allowing us to understand our customers changing needs and exceed their expectations with excellent customer service based upon a single source of information.”
The solution includes K3 Dynamics retail solution for product development, core merchandising and finance Multi Channel EPOS. This allows for customer capture and service, pay and take, and mail order; all in store. A new visual and call centre application is planned to provide the operators with all the sales and service from one system. The solution also includes tools for customer segmentation, email marketing and web analytics, an RF based warehouse with enhanced functionality for home shopping, an extended BI solution to include multi channel customer centric analysis, an advanced e-commerce solution allowing customers many cross channel features and a queue busting solution based upon BPAD mobile devices in the stores.
Steven Hampson, business development director at K3 said: “At K3 we are very excited about this collaboration agreement with The White Company, we believe that we are the only company in the UK that can offer a true multi-channel solution on a single technology platform for the midsized retailer”.