25 November 2008

Saints Row 2 shipped more than two million units globally in the first two weeks of its release

Massive, a wholly owned subsidiary of Microsoft, and a leading network for video game advertising, has signed a global, multiyear deal with THQ. The agreement will name Massive as the exclusive, in-game advertising partner for THQ’s upcoming game titles on the PC and the Xbox 360.

Massive’s collaboration with THQ will include in-game advertising within several of THQ’s owned properties, including the Saints Row franchise. Saints Row 2 shipped more than two million units globally in the first two weeks of its October 2008 release and will be one of the first titles to feature in-game ads as part of the deal with Massive.

“By aligning with THQ, Massive is now poised to represent new content and franchises that are realising enormous market success globally,” said Eric Bassman, COO of Massive. “And with an open-world, mission-based game such as Saints Row 2 coming into the Massive network, we can work creatively with advertisers to place their brands in new, edgy environments.”

The Massive partnership also extends to a portfolio of established THQ titles that span varied game genres and target a diversity of age and location demographics. The addition of THQ to Massive’s existing publisher portfolio strengthens Massive’s footprint within the gaming industry and extends its ability to offer new advertising opportunities to brands aiming to reach traditionally hard-to-reach audiences.

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