12 September 2008

Microsoft’s new offering provides the answer to what advertisers have been asking for from TV service providers for years

Nick Brien, president and CEO of Mediabrands The Microsoft Mediaroom Advertising Platform was revealed at the IBC2008 conference in Amsterdam, the Netherlands. It enables broadband service providers using the Microsoft Mediaroom Internet Protocol television (IPTV) platform to place targeted advertising spots.

The Mediaroom Advertising Platform brings together the addressability offered by IPTV technology with advanced tools for campaign and decision management powered by Microsoft Advertising. It enables the interactivity and audience addressability found in online advertising models to be applied to the world of IP-powered television, opening new revenue opportunities for broadband service providers and more effective campaigns for advertisers.

“The new advertising platform opens up new promise and opportunity for broadband service providers deploying Microsoft Mediaroom, and positions them well for the quickly evolving world of digital advertising,” said Enrique Rodriguez, corporate vice president of the connected television division at Microsoft. “With this offering, our customers will have a solution that delivers greater value to both advertisers and viewers through relevance and measurability, further capitalising on the benefits of a connected TV environment.”

“Microsoft’s new offering provides the answer to what advertisers have been asking for from TV service providers for years: accountability, in-depth targeting and better engagement with consumers,” said Nick Brien, president and CEO of Mediabrands. “The targeting and measurement capabilities of the Mediaroom Advertising Platform make it simple for advertisers and their agencies to reach appropriate consumer audiences and adjust television advertising campaigns on the fly in response to consumer behaviours.”

The Mediaroom Advertising Platform will be available in 2009 to service providers deploying Microsoft Mediaroom.