23 June 2009

Verizon Wireless customers will have a convenient way to find hotels, book rooms and get on-the-go information

Hotel operator Global Hyatt is to launch a mobile advertising campaign that makes use of Microsoft’s mobile advertising relationship with Verizon Wireless. The campaign is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards programme as well as encourage them to visit Hyatt’s new, fully functional mobile Web site using their mobile phone.

Under an agreement Microsoft and Verizon Wireless announced in January 2009, the Microsoft Mobile Advertising team manages mobile search and display advertising across Verizon Wireless’ Mobile Web service. Verizon Wireless customers will now have a faster and more convenient way to find Hyatt hotels, book rooms, view and change reservations, check in or out, receive special promotions, and access general information on the go when using Verizon Wireless’ Mobile Web service.

Microsoft Mobile Advertising provides us with a compelling and scalable solution

Amy Curtis-McIntyre, Global Hyatt “Microsoft Mobile Advertising provides us with a compelling and scalable solution that can drive awareness, and encourages people to interact with our mobile Web site as another channel to register for our rewards programme and reserve a room,” said Amy Curtis-McIntyre, senior vice president of Brand Communications for Global Hyatt. “The powerful combination of Microsoft’s popular destination sites like MSN and Verizon Wireless’ Mobile Web service not only offers exceptional reach to our target audience, but provides us with an efficient solution to work with both a large publisher and service provider through one simple platform.”

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