30 September 2008

Morton Golf, a leader in golf merchandising at public golf facilities in the US, has implemented ProphetLine’s POS retail management software in all of its Sacramento facilities.

ProphetLine, a retail technology solution provider and four-time Microsoft Developer of the Year award winner, was selected to bring standardisation and control to Morton Golf’s retail operations.

Replacing existing retail systems at the golf complexes, ProphetLine for Windows has added an advanced retail stock ledger, open to buy planning system and other features to streamline the purchasing and receiving process. The software manages POS, inventory control, merchandising, customer tracking, and accounting while giving Morton Golf aggregate information on trends, buying power, financials and sales at each location. The system allows the retail facilities to act independently while data is driven back to the corporate offices for analysis.

ProphetLine is truly a high performance all-in-one retail solution that makes technology simple

Bob Brown, president of ProphetLine “ProphetLine’s continued customer support and updates keep our ever-changing software requirements in line,” said Terry Daubert, president of Morton Golf. “We have found ProphetLine to be very good at personalising each application with each location.”

The implementation of this software has enabled Morton Golf to keep up with larger competitors. “We have all the features you would expect in a quality retail management system, without all the import/export, integration and other technical procedures,” stated Bob Brown, president of ProphetLine. “ProphetLine is truly a high performance all-in-one retail solution that makes technology simple.”

For more information on the implementation of this software please visit the dedicated ProphetLine site.