Manufacturing

New ERP for consumer goods firms

22 May 2008

American ERP vendor Kineticsware has introduced its new ERP solution for consumer goods manufacturers and distributors. Kineticsware for Consumer Goods is powered by Microsoft Dynamics AX and the Microsoft .NET Framework which provide customers an adaptable business management solution that works with familiar Microsoft software.

Kineticsware says its new software solution helps consumer goods manufacturers and distributors address top priorities such as increasing operational efficiency, improving the effectiveness of trade spending, reducing deductions and lowering transportation costs.

“Consumer goods companies are constantly looking for ways to improve the efficiency and effectiveness of their trade spending which can run as high as 10-20 per cent of their revenue. The fact that Kineticsware integrates the trade promotion process into the rest of the customer's existing financial and operational processes adds tremendous value and accelerates return on investment,” said Richard Barnett, the firm’s chief marketing officer.

“Customers today want ERP that is tailored for their specific industry needs without the risk and cost of a traditional enterprise deployment. Kineticsware provides just that: an industry-ready, enterprise-class solution with the simplicity and low cost of ownership you expect from Microsoft,” commented Rebecca Wettemann, vice president of Nucleus Research.

Kineticsware for Consumer Goods is available directly from the developer or through Microsoft Dynamics AX resellers in the United States, Canada and selected European countries.