28 April 2008

Dallas-based content delivery specialist TableTop Media has introduced a new wireless, interactive tabletop device with next-generation pay-on-demand capabilities.

The device was launched in collaboration with Microsoft at FS/TEC, the international showcase on technology for the foodservice industry.

The solution is built on the Microsoft Windows Embedded CE operating system and the Microsoft .NET Compact Framework and uses additional Microsoft technologies including Microsoft Windows Server 2005, Microsoft SQL Server 2005 and Internet Information Services 6.0.

"We have exercised exhaustive research and development, coupled with a collaborative relationship with Microsoft, that has us ready to excite a marketplace hungry for this type of innovation,” says TableTop board member Morton Meyerson.

TableTop Media delivers a next-generation pay-at-the-table experience with three distinct features: split bill, touch tip and e-mail or print receipt capabilities. Unlike traditional pay-at-the-table products, the solution places control in the guests’ hands to pay at their convenience.

The TableTop solution has been installed at Cozymel’s Mexican Grill (former Brinker International concept) in Grapevine, Texas location for the past three months. Results demonstrate an increase in guest satisfaction, product trial and revenue.

"Cozymel's has been very impressed with the initial results from the TableTop Media solution. Items promoted on the device represent a double digit increase compared to traditional table top promotions," explains Mary Russo, president of Food, Friends and Company, parent of Cozymel's Mexican Grill. Mike McPhail, general manager, Cozymel's-Grapevine, adds "We are seeing faster table turns, shorter wait times, repeat guests, and operational efficiency across the board."

“With restaurants facing fiercer competition each day from both inside and outside of their industry, foodservice operators need to adopt technology solutions that enable them to better run their businesses and serve today’s more informed and demanding digital consumers,” notes Tom Litchford, industry director for Microsoft’s US Retail and Hospitality Group.

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