11 January 2010

Motorola has released Mobile Loyalty Solution, a managed service that enables retailers to develop a more personal relationship with their customers and digitise store-branded membership cards on customers’ mobile phones.

The solution answers consumer demand for mobile, flexible customer service options inside and outside of the store and provides customers with a more convenient shopping experience, including access to offers and discounts on products that interest them.

It will enable retailers to proactively send offers and incentives to the customer’s mobile phone, eliminating the need for membership cards and paper coupons.

“Consumer use of the mobile phone is evolving and its importance during the shopping experience is increasing significantly,” said Dana Warszona, global leader for the m-commerce portfolio at Motorola’s Enterprise Mobility Solutions. “With a growing number of smart phone users and the enhanced capability of their operating platforms, an era where a constant digital connection via a mobile phone enhances the consumer’s shopping experience has begun. From enabling consumers to easily search for product information to completing transactions, the mobile phone has become a business critical tool that retailers must incorporate into their strategy to meet the needs of customers, now and in the future.”

Motorola’s new approach gives the retail supply chain a tool to improve sales, increase rewards redemption and improve customer satisfaction levels by eliminating the traditional approach of rewarding customers as they leave the store. This also increases the opportunity for retailers and their manufacturing trading partners to collaborate more effectively on real-time offers.

“With a rich heritage in addressing retail shopper pain points, Motorola continues to innovate to help retailers provide customers with the shopping experience they want,” said Frank Riso, senior director of retail solutions, Motorola Enterprise Mobility Solutions. “Motorola’s new Mobile Loyalty Solution enables retailers to focus on creating an ongoing dialogue with customers to improve customer satisfaction, retention and loyalty.”

Mobile Loyalty Solution is the first in a planned series of mobile commerce offerings to help retailers create a better shopping experience for their customers.

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