Retail and Hospitality

Retailer branded mobile apps launched

8 March 2013

Servebase has partnered with Movanta to jointly offer retailer branded mobile applications integrated with payments.

The mobile app lets retailers send targeted messages and run a loyalty scheme on their customers’ phones using insights gathered from their payment stream information.

We let retailers get their own app that not only looks good, but acts as a powerful marketing tool to get more sales

Ray Dogra, Movanta  The app is integrated to the Servebase payment gateway, ANYpay, providing real-time payments data.

Using the Movanta campaign management tools, the Retailer’s Marketing Department can then use the app to send promotional messages, offers and loyalty points based on a customer’s purchasing activities.

Ray Dogra, CEO Movanta, said: “Mobile gives high street retailers the perfect way to do the same thing in the physical world. It let’s them connect with their customers, and use the payments data to provide the right deal at the right time. This leads to a better experience for all.

“For shoppers, it’s about the right message for me at the right moment for me. And it’s about a loyalty scheme that sits on my phone, not on yet another piece of cardboard or plastic. For the retailer, it’s about re-inventing the high street for the mobile era.

“We let retailers get their own app that not only looks good, but acts as a powerful marketing tool to get more sales."

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