Retail and Hospitality
Retailer builds multi-channel strategy
15 February 2012
UK toy retailer The Entertainer has over 65 high street stores
The Entertainer is extending its successful multi-channel strategy by integrating its stores and supply chain with its e-commerce operation.
To build this multi-channel e-commerce engine, the UK-based toy retailer has selected The Retail Suite from retail solutions specialists Itim, alongside Hybris from Neoworks.
This will enable customers to be served from any stock location, including its warehouses, stores and suppliers, optimising lead-time and cost.
Itim’s The Retail Suite will provide the retailer with a master product catalogue, real-time stock management, multi-channel stock allocation and replenishment and order routing and management, with links through to suppliers.
Our new platform will give us the agility to meet and exceed our customers’ expectations for service and delivery through all channels
Duncan Grant, The Entertainer It will also extend The Entertainer’s current click and collect offer, with the possibility of full despatch from store, allowing optimum use of capacity and stock.
Multi-channel order management in store will be available using The Store Managers workbench from The Retail Suite.
Duncan Grant, director of multi-channel at The Entertainer, said: “After an extensive evaluation of alternative options and suppliers, we chose The Retail Suite application to enable us to extend the success of our multi-channel strategy, integrating our stores and our supply chain with our e-commerce platforms.
“Our new platform will give us the agility to meet and exceed our customers’ expectations for service and delivery through all channels.”
The retailer plans to expand its store base, with growing emphasis on using e-commerce as a key driver of business growth, directly and through third party partnerships and alliances.
Ali Athar, CEO of Itim, added: "The Entertainer has one of the most far-sighted visions for the future of retailing. They are a great example of how speciality retailers can survive and indeed prosper alongside the Amazons of this world.”
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