4 November 2008

Thousands of TechEd attendees heard Brad Anderson’s keynote speech

At TechEd EMEA 2008 in Barcelona, Microsoft described how its technologies can help to secure the role of IT through business innovation and cost savings during the current global economic climate.

Brad Anderson, general manager of the Management and Services Division at Microsoft, told approximately 5,000 attendees at TechEd: “IT professionals in Europe and elsewhere are under pressure to reduce costs and help their businesses be more efficient. We are working with our partners here and across the globe to give IT organisations one of the lowest costs of ownership in the industry, as well as the ability to deliver new capabilities to their business.”

Microsoft’s virtualisation solutions, for example, are designed to help customers reduce costs through hardware consolidation and the associated electrical power reduction, lower desktop deployment and management costs, and gain deployment and monitoring efficiencies through centralised, policy-based management.

“In these uncertain economic times, it is not surprising to expect businesses to take a long, hard look at their IT budgets,” said Chris Ingle, research director of the European Systems Group at IDC. “However, we’re in the midst of a period when key technology trends are converging, and businesses will need to be more agile in their IT decision-making – not only to reduce costs, but to also take advantage of new technologies and trends that can transform their businesses and deliver new innovations to their customers.”

A number of technologies from Microsoft can help customers evolve their IT infrastructure, including: Windows Server 2008 R2, which allows customers to move virtual machines from one host to another with no service interruption; System Centre Operations Manager 2007 R2 beta, a cross-platform monitoring system for Windows, Unix and Linux servers; and ‘Dublin’, a set of enhanced Windows Server application server capabilities that will offer greater scalability, easier management and closer interoperability.

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