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Webtrends and NewsGator Partner

20 November 2012

Webtrends, the global leader in digital intelligence, and NewsGator, provider of award-winning enterprise social business solutions, have announced a partnership to combine Webtrends Analytics with NewsGator Social Sites at the Microsoft SharePoint Conference 2012 in Las Vegas.

NewsGator empowers the social workplace with smart activity streams, intelligent routing capabilities, and robust communities - humanising the workplace and making it more collaborative, productive, and valuable.

Organisations of all different types across the globe have made significant investments in SharePoint in the hopes of creating more productive and more social enterprises

Daniel Kraft, chief executive officer, NewsGator Webtrends for NewsGator will provide a robust measurement solution to unlock critical intelligence that drives social enterprise maturity across the organisation. By better understanding engagement and usage at the individual, department, manager, or geographical level, stakeholders can boost efficiency and productivity by identifying and fostering power users, growing adoption, and encouraging collaboration - building a more successful social enterprise and improving return on investment.

NewsGator, Microsoft US Partner of the Year in 2011, and Webtrends, 2012 Partner of the Year Finalist in Digital Marketing, are both Microsoft Gold Certified partners, offering award-winning enterprise social business solutions. By directly integrating with SharePoint, the joint Webtrends and NewsGator solution will provide organisations with a new way to understand their internal social footprint, improve the social maturity of their workplaces, and clearly measure the business value of their social initiatives. The joint solution will also be compatible with both SharePoint 2013 and SharePoint 2010, offering seamless data collection through a Webtrends for NewsGator plug-in, and provide ‘out-of-the-box’ functionality with easy implementation and speedy time to value.

"Organisations of all different types across the globe have made significant investments in SharePoint in the hopes of creating more productive and more social enterprises," said Daniel Kraft, chief executive officer, NewsGator. "Because Social Sites provides a natural, more 'human' environment, it is highly effective at boosting SharePoint adoption, collaboration, and productivity within your organisation. A key factor to sustain that success is measurement. With Webtrends' industry-leading analytics technology and expertise, we knew they were the perfect partner."

"Webtrends believes strongly in the promise of the social enterprise and the huge potential for increased productivity and ROI that these solutions can deliver," said Alex Yoder, chief executive officer, Webtrends. "The features and functionality of NewsGator's software is unmatched in making business and the enterprise truly social. Matching our analytics to those capabilities will make NewsGator and SharePoint more measurable, manageable and, ultimately, more valuable for all users."

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