6 October 2008

Shoppers on Oxford Street, London

Pierhouse, a marketing management specialist, has developed a solution that enables retailers to automatically update their digital screens as well as their ticketing, POS and kiosks. All this can be done simultaneously, with the same content and from one source.

“Retailers will be able to communicate their day-to-day messages, as well as execute promotions and brand campaigns, across their entire media output – in house or external – using information from one central location, accessible from anywhere,” said Ian Hook, managing director of Pierhouse.

Additional software that schedules and delivers content, including live pricing information, to digital screens has been integrated into Pierhouse’s net.tickIT browser-based, messaging system, which is housed within the Microsoft SQL Server 2005 SP2 database.

Through net.tickIT, retailers have central visibility of what is on a screen and can track any changes that have been made locally. In addition, where there is interaction between customers and a kiosk, the number of interactions and the areas navigated can be recorded for analysis.

Retailers will be able to communicate their day-to-day messages, as well as execute promotions and brand campaigns, across their entire media output

Ian Hook, managing director of Pierhouse “With our system, retailers can guide staff through a sale and, during non-shopping hours, assist with training as well as allow customers to explore product information independently,” said Hook. “Increasingly consumers want to know far more about the detailed benefits and features of purchases, so the information provided needs to be 100 per cent accurate and available literally at the touch of a button.”

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