Global Vision, a CRM software and services company, is a Microsoft Enterprise Partner for Microsoft Dynamics CRM and developers of Adora marketing automation software for the retail and fast moving consumer goods market. Adora, developed in Microsoft .NET 3.5 and Silverlight, can be plugged in to Microsoft Dynamics CRM to extend marketing functionality within the Marketing Module.
Adora enables marketers and agencies to engage with their consumers in a personalised, one-to-one, interactive and revealing dialogue across the most appropriate channel. Features include multi-channel campaign management, enterprise feedback management (survey management), marketing resource management, predictive analysis, business intelligence, consumer segmentation, digital asset management, master data management and loyalty programme management.
Adora’s single communication platform for multi-channel messaging (such as e-mail, SMS, Web, mobile, direct mail and call centre) provides marketers with a single view of all communications and responses generated or feedback received between the brand and the consumer. Adora’s brand intelligence and advanced analytics generate informative consumer insights that give marketers and agencies a clear understanding of how to increase the relevance of marketing messages and reach their market via the most effective channel, so marketers learn from every communication and interaction. The brand then speaks with one voice, listens to the consumer and responds accordingly. More targeted and relevant communications, triggers higher response rates to campaigns and increases loyalty to the brand.
Global Vision customers include Archers, BP, Bushmills, Guiness, Johnnie Walker, Levi Strauss & Co, LG, Nestle, Nokia, Protea Hotels and Smirnoff. Partners include, Accenture, PriceWaterhouseCoopers and Wunderman.