Since 1994, Vendor Managed Technologies (VMT) has delivered retail coaching and technologies to consumer goods manufacturers (CGs) that improve their profitability and relationships with their retailer and distributor clients. VMT’s proprietary technologies and expertise, mixed with Microsoft’s Business Intelligence solutions, has enabled CGs to drive significant value from demand data with the familiar Microsoft platform.

Velocity, VMT’s flagship solution, provides a ‘single source of truth’ across the organisation for retail performance – no longer are there separate silos between category management, account management, supply chain and marketing. With Velocity, all departments within a CG can align strategically on the same source of information for more accurate enterprise-wide decision-making and consensus.

With experience in over 250 retailer and distributor data streams, VMT’s Velocity links CGs to their customer’s store-level performance data and integrates it within their internal systems to create a true demand driven supply network (DDSN). By implementing a DDSN through Velocity, CGs have experienced improved forecast accuracy, increased sales, lower exposure to returns and markdowns, and overall increased profitability internally and for their retailer partners.

Velocity, VMT’s flagship solution, enables the demand driven supply network (DDSN) or consumer driven supply network (CDSN). With Velocity, consumer goods manufacturers (CGs) are able to take immediate actions to increase their profitability and become the ‘go-to’ source for answers for their retailer and distributor customers.

Velocity is a Microsoft-centric ‘demand signal repository’ (DSR) and reporting solution that provides virtually real-time visibility of store-level sales and inventory performance. With Velocity, CGs can access over 250 retailers’ and distributors’ data streams and integrate this critical information with internal applications such as SAP. With Velocity’s award-winning DSR and retail reporting solution, CGs are able to quickly understand and predict consumer trends and efficiently manage retailers’ and distributors’ inventories.

Velocity is built on Microsoft’s Business Intelligence stack (SQL Server, SQL Server Reporting Services, SharePoint and PerformancePoint) and VMT’s own proprietary ETL engine containing the most accurate cleansing and normalisation algorithms in the industry. Velocity is a complete end-to-end solution that provides not only the DSR backbone but also a dashboard and report writer that allows business users to create their own reports without IT support. With Velocity, business users are confident that their decision-making is accurate and timely due to VMT’s experience and excellence in DSR technology, DDSNs, account management and category management.