12 March 2010
Microsoft’s decision engine Bing is sponsoring The Simpsons TV programme in the UK as part of its advertising campaign.
The sponsorship will start this evening and marks the first time Microsoft has ever sponsored a TV show in the UK. The Bing adverts, which feature members of the Simpson family using the search engine, will air at the start and end of the programme as well as during the breaks.
The advertising deal will last for three months in total and forms part of Microsoft’s campaign to promote Bing in the UK with the tagline, ‘Bing and Decide’.
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